Like how several businesses can attest to, their sales typically increase during the holiday season. From November to December, stores note that around 30% of their yearly profit are made during these lucrative months. And if you want to make the most of the holiday season, decorating your shop with a Christmas lights installation can go a long way.
Making Your Shop A Stand-out
The logic behind the benefits of a Christmas light installation as a sales booster is pretty simple. Decorations like holiday lights can make your business more visible, hence attracting more potential customers. And with the right choice of decors and layout, you can even emphasize a certain product or set of products that you expect to make high profits during the holidays — or you can use holiday decors to announce special offers and discounts during this time of the year.
Just bear in mind that when you’re dressing up your shop, be careful not to overdo it. Putting too much holiday ornaments or installing them in the wrong places can block the view into your store. Be clever when creating the layout of your decorations — or else, your lights and other props can do your business more harm than good.
Holiday Decorations You Can Use
From the timeless Christmas lights installation to other holiday-themed props, there are different decorations you can use to jazz up your shop.
Lights. You can add magic to your place by installing holiday lights that are in line with the aesthetics of your exterior and with your business’ branding. Just make sure to choose quality lights to avoid fire/electrical-related incidents.
Props. From trees to Santa hats to cozy garlands, there are different kinds of holiday props to choose from.
Music. You can attract more customers and make your business’ atmosphere more jovial with some selection of music. To avoid “overdoing” your holiday playlist, pick holiday instrumentals instead of the same old holiday carols.
Holiday scents. To complete the holiday feel of your business premises, you can also invest in holiday potpourri and aromatherapy oils. These scents can further attract more people to your store.
Signages. Signages are a tried-and-tested advertising method. And either the holidays around the corner, you can take your signage game to a higher notch by sprucing them up with holiday elements.
Evoking Holiday Spirit
As mentioned, decorating your business with holiday decors like a Christmas light installation can go a long way. And it’s more than just making your store a stand-out — more importantly, it’s all about doing your own little way to spread holiday cheer, especially during dark times like this.
The holiday season this year certainly feels different because the world is still battling the COVID-19 pandemic. With a public health crisis like this, it’s inevitable for people to get anxious and troubled. With an act as simple as putting up holiday lights, you can remind others that despite the “new normal” that is upon us, there are things that can remain the same: the true spirit of Christmas — love, kindness, and charity.