When it comes to having an online presence for your business or brand, no one can ignore SEO anymore. SEO simply stands for Search Engine Optimization. However, SEO has become a complicated thing of late. You will take time to learn and understand SEO before you can apply it to your advantage. SEO can be totally dangerous given the fact that things can go wrong more often than not. Things might go wrong when you least expect it. Missteps might crop up when you not expecting it. Or in simple terms, SEO must be handled with lot of care. And when it comes to service based businesses the SEO efforts should not be same as other businesses. You need to have a different kind of strategy to succeed. Here in this article we are going to look at the major pitfalls one must avoid as far as SEO efforts are concerned for service-based businesses. Whatever be the efforts from your side, you should follow the strict guidelines laid out by Google. You cannot expect to succeed by ignoring these guidelines.
Google My Business service
You should make use of the Google My Business service. You need to mark the location of your business on Google Maps. And you need to fill out the details as well. If you have done it already, we would suggest you have a second look so that there is no room for errors. You have to do it right in order to make the most of it. Marking the location in the proper manner is very important. Make sure that you chose the exact location. You should not mislead users with wrong address as Google will come to know of it eventually. Google’s algorithms will find out or users will complain about it. Both are not good. You may lose your listing in the process which is undesirable. So you need to tread carefully there.
- Another important to keep in mind is that you should not make a mistake in marking the business type category. Most businesses don’t even bother about this field, which is again not good. You have to get the address, category etc right. You also need to have great looking photos uploaded as well. You need to fill out the form in a very careful manner. You can enlist the service of an SEO agency to help maintain this.
- Google doesn’t want you to mislead the users. So, Google will not be forgiving if they see feel that you are misleading the users with incorrect information. This might have a very negative impact on the online marketing efforts. In the long run it might affect your website ranking as well.
It’s important to not overdo this
Of course, you are targeting certain keywords. You have primary keywords as well as secondary keywords. But it is extremely important to make sure that you are not overdoing it. You need to have the right keywords. But at the same time, keyword density is extremely important. Stuffing the content with keywords will backfire badly. So, you should use keywords only in a limited manner.