SEO is one of the most effective methods to put your offers in front of as many eyeballs as possible without spending a small fortune in the process. However, in order to enjoy these benefits, you need to use SEO the right way. As search engine algorithms are continuously evolving, staying on top of all these updates can be daunting. Nevertheless, it is well-worth keeping pace with these updates, as search traffic has the highest conversion rates. Believe it or not, almost one third of searches end with a conversion (namely a purchase).
- Artificial Intelligence Will Rule The SEO Realm
Artificial Intelligence (AI) is shaping the habits of internet users. Google’s AI algorithm, better known as RankBrain, has a direct influence on the search engine results pages (SERPs). If you want your potential customers to find you online, you can’t afford to ignore this algorithm. One of the experts who have worked to develop RankBrain, Greg Corrado, has already stated that RankBrain could learn by studying the behaviour of their search engine users.
There’s no other tool that can learn from the interaction with its users. It comes without saying that RankBrain can only become better with time. This makes it well-worth keeping pace with its latest developments. The true question is what to do to optimise your websites for RankBrain.
As you can probably imagine, search engines aren’t keen on revealing their secrets. Nevertheless, SEO experts agree that the user experience signals will grow in importance. Such factors include but aren’t limited to the time spent on page, the bounce rate, and the click-through rate. If you want to make the most out of your SEO efforts, you’ll need to captivate and serve your audience the best way you can. You may want to use an on-page SEO checker as well as seeking business advice hampshire to assess your web pages from a readability and usability standpoint.
- Voice Search Will Influence Search Queries
Voice search technology has known a rapid development, with various apps finding their way on the various markets. Google Assistant, Siri and Alexa are ready to help people search the web faster than ever before. More and more users prefer to dictate their search queries instead of typing them in a box. When you want to optimise your web pages for voice search, you must consider using key-phrases that sound as close to the natural way of speaking as possible. When writing, most us us tend to use abbreviations. However, when we speak, we use full phrases.
- Mobile-Friendly Websites Will Dominate The SERPs
Mobile-first indexing has been around since 2019. Google looks at the mobile version of websites when they decide what pages should rank higher than others. According to some estimations, by 2025 about 73% of all users will access the internet via mobile devices. It makes sense for Google to look primarily at the mobile version.
You can use the “mobile usability report” in Google Search Console to see whether your mobile website is effective, indeed. Always check that Google has full access to your web pages. Check that you don’t have any “disallow directives” in place. Pay close attention to your lazy-loaded content, to ensure that the Googlebot can parse and load it. Also, check your meta robots tags to ensure you use the same instructions on both mobile and desktop sites.
- Pages In Line With Google’s EAT Principle Will Rank Higher
Google has stated more than once that ranking success relies on the quality of your content. What do they mean by quality, though? Meet the EAT principle: expertise, authoritativeness, and trustworthiness. These are the ingredients of a page that deserves to rank high in search.