No matter whatever business you are in you just needs a business card. The business card has remained a very effective marketing tool for ages and the only difference is that previously it used to be very simple and nowadays you will see gorgeous business cards. But things remain the same and all that you do with the business card is to inform the probable customer about your business and what you deal in. However, it is very essential to plan before making the business card since in that market there is a huge competition and since every company uses it business card has become a very normal and general tool to represent your company.
But no matter how gorgeous or modern your business card maybe there are some essential things that you must include in your card to make it useful. Without those things, all your effort and money that you might have wasted in making your business card will become useless. The first such thing is the name of your company and its contact information such as phone number, email id, and URL. If you do not insert your contact information then your customer will not be able to contact you at the time of the necessity. Having your business card in the customer’s wallet does not mean that he will contact you immediately he will contact you only when he will need your service or products. So, by that time if you change the contact number that you have used in your business card all your effort will get wasted. Hence once you give a contact number in the business card you should not change it.
The next thing that you must include is the logo of your company since the logo can represent your brand. Apart from that, the logo helps your customer to remember the name of your company for a long time since it is true that people can remember a picture more than that of a text. However, you can use a vertical business card as well as the horizontal one but it should have all this necessary information.