The Power of Communication: Why Entrepreneurs Must Not Ignore Its Importance In Business

Imagine arriving in a grocery store. At the doorway, you saw a display of products piled in a pyramid with glaring red bundle discount posters around them, saying they are on 50% sale. You passed by the display and went to the snack aisle to search for the granola bar you are looking for. You read the price tag of each, the brand, and the nutritional facts of the granola bar. After evaluating each bar, you went for the chocolate and cherry mix. You went straight to the cashier, and the cashier politely asked for cash or a card.

Without realising it, the whole process, from the sale promotions to the payment, involved the simplest form of communication. Communication is important in everyday life, especially in business.

For a better understanding, let’s alter the story a bit. Let us say you are a tourist in a country with a different language and writing system from yours. Imagine yourself purchasing a product written in unique characters or speaking to a cashier in another language. It is hard, isn’t it? You may need legal translation services in Singapore to bridge this simple communication gap.

Picture this situation on a larger scale, like business conferences and meetings that involve multinational companies. That is why leading brands hire a translation agency in Singapore because they know the importance of clear and open communication in business.


The Importance of Good Communication In Business

Communication, verbal and non-verbal, plays a key role in the business. It builds a connection between you, your employees, and your clients.

Effective communication means a clear and accurate exchange of information. And even with the language barrier, a translation company in Singapore makes it possible for different parties to exchange, impart, and receive information accurately.

It Helps You Builds Better Relationships

Beyond the professional perspective, the staff, from the big bosses to regular employees, work as a team. And excellent teamwork requires good communication.

Open communication between the staff and the bosses foster a good company culture. As we all know, good company culture is beneficial in an organisation.

Firstly, it boosts the productivity rate. Miscommunication can be the root of errors while performing the tasks. Misunderstandings and misinterpretation of verbal and non-verbal communication often lead to negative and toxic company cultures. The best example would be rumours.

Secondly, toxic company culture is one of the reasons why employees choose to leave the company. If you want to reduce the attrition rate, make sure there is open communication in the organisation.

The key to good communication is communication skills. One must learn how to listen, understand body language and non-verbal signals, and be aware of different values, cultures, and points of view.

Multinational companies hire a translation agency in Singapore to bridge the gap on language barriers and maintain the strong connection between the mother companies and local subsidiaries despite the language difference.

Creates External Network

In companies, especially multinational ones, an external network is essential in potential business expansion. Engaging with other parties and building networks in achieving mutual benefits. Industry connections help the business grow and flourish.

There are several ways to create and expand your network. A few examples are business conferences and seminars, partnerships, and referrals and business contacts.

When a business has a connection with other entrepreneurs, organisations, and individuals, it opens more doors for opportunities. For example, joining industry associations opens doors for business partnerships and will keep you updated with the industry trends and changes.

Multinational companies that eye expansion in foreign markets make sure they have a strong network and connections in their desired market. They communicate with local organisations, regulatory bodies, and potential local business partners through legal translation services in Singapore.

Seals Successful Deals and Negotiations


Communication is important when a business is dealing with clients, partners, customers, and investors.

In business, communication and negotiation skills are linked together. They occur in the simplest form of a business transaction, such as using sales talk to persuade your customer to buy your product. They also happen in a much more complex transaction like using assertive, passive, aggressive communication style to score a deal with other corporations and companies. An entrepreneur must have a good set of communication and negotiation skills.

A good negotiator must have excellent communication skills, be honest, know how to bargain, be professional and not take an issue personally, and lastly, strive for a win-win situation.

In negotiating, it is important for an entrepreneur to deliver their agenda and objectives clearly when meeting with clients, customers, investors, and partners. Ideas and concepts must be discussed clearly to avoid misunderstandings.

In conferences and meetings that include multinational companies, businesses get the service of a translation company in Singapore to help them directly deliver their objectives. So that even with the language barrier, transparent communication is ensured and negotiation is fruitful.

Addresses Disputes Immediately

Communication plays a critical role in addressing disputes involving the business, whether it be internal or external problems. Sometimes, business disputes escalate and are brought to authorities and the court. Transparent and two-way communication is the first aid in addressing complaints.

Disputes can be as simple as customer complaints or as big as contract breaches. Internal conflicts can arise among employees and the administration.

Both parties must be able to identify the problems to address and resolve the conflict openly. Both parties must also listen to each other and be mindful of neutral verbal and non-verbal cues and language. Lastly, respect for each other is the key to resolving disputes peacefully.

However, inconveniences may arise if there is a language barrier and cultural differences, especially for multinational companies. Hiring a translation company in Singapore reduces the risk of miscommunication and ensures transparent communication between the estranged parties.

Communication may be seen as a simple element in business, yet it can be an advantage or disadvantage. Negotiation and communication skills can score you a deal or turn down one. Open communication within the company can increase productivity or may force your employees to resign.

It all boils down to how well the business uses its communication skills. At the end of the day, an entrepreneur who knows how to communicate can overcome some communication challenges in the business industry.


Communication Challenges In The Business

Like any other aspect in the business, communication also faces several challenges, especially during the COVID-19 pandemic. The pandemic has forced many offices to close up and work remotely. During this period, even legal translation services in Singapore are not enough in addressing business communication challenges.

Here are some of the communication hindrances businesses try to overcome today.

Communication Tools and Technologies

It is no surprise that it is easier to communicate with four to six people directly. However, that is not the case when you are running a business with over a hundred employees. Truly, the dissemination of information will suffer, and the message will easily be changed along the way.

The easiest way to address this is to adapt fast communication tools and technology. Businesses today use several communication tools, such as text messages, email, and chats. Phone calls and video conferences are a much faster and direct way to communicate today.

It is also necessary that these communication channels are synchronous, meaning several employees can receive the information simultaneously. A few examples are looped emails and group chats.

For multinational companies and remote working setups, conference calls are now a thing in business communication. Businesses also hire a translation agency in Singapore during conference calls with foreign partners.

Ambiguous Written Messages


Email and messages are probably the most used communication tool in offices. Although they are fast and reliable, they lack the non-verbal cues that are equally important as verbal messages, such as facial expression, body language, and tone.

It also becomes a problem when the letters are written ambiguously. Ambiguous written messages can often lead to different interpretations, especially if there is a cultural difference.

One way to avoid ambiguity of the message and to communicate clearly is being straightforward with the information you want to relay. As much as possible, use plain words. Highfalutin words may only add to the confusion. Proper grammar is also essential in message clarity.

It is better to hire legal translation services in Singapore when communicating with foreign counterparts to ensure that the information is delivered clearly and accurately, avoiding misinterpretation due to cultural differences.

Cultural Differences

It is common for multinational companies to encounter misunderstandings due to cultural differences despite communicating using a lingua franca.

Cultural differences are limited to laws, customs, time zone, and holidays. Work ethics and practice may vary depending on the culture. And sometimes, these practices are misinterpreted by others. Some actions or words may seem normal for one but are considered rude or offensive in other cultures.

Culture introduction and immersion is one way to raise awareness and eliminate ignorance on different customs. It broadens the understanding of the employees and promotes diversity in the workspace.

Lastly, respect for each other’s cultures will minimise conflicts and misunderstandings in the office. Hiring a translation company in Singapore for communication training for the employees is also helpful.

Language Barrier

The language barrier is not limited to two or more completely different verbal and/or non-verbal languages. There are situations where the language barrier happens even with using the same language. One example is the use of slang and jargon. Jargon is a technical word, phrase, or expression used in a specific field or industry. Words and phrases like “bleeding edge”, “cross-training”, and “reinvent the wheel” are a few examples of business jargon.

These words and phrases may have different interpretations outside the business field.

One way to address the language barrier that involves slang and jargon is to consider the message recipient. Is the recipient a fellow entrepreneur or an ordinary customer? As much as possible, using plain words helps you communicate to anyone clearly.

The language barrier due to language differences can easily be resolved by hiring a professional translation agency in Singapore. Translation companies offer translation services in multiple languages.

Among the four challenges, the language barrier is probably the hardest one to solve as it relies on the expertise and mastery of different languages. What businesses and multinational companies can do is find reliable legal translation services in Singapore.


Qualities To Look For In A Translation Company in Singapore

Linguistic Expertise and Qualification

Most Asians grow up in bilingual homes, but not all of them have the mastery of the language or are qualified to become a translator.

Legal translation services in Singapore often require translators to complete language courses or submit language certifications. Because more than the conversational forms, translators must be able to translate specialised terminologies.

Writing Skills

Although we only see translators during business conferences, forums, and seminars, a translation company in Singapore may also offer services concerning translating documents, letters, and other paperwork. A translator must not only have a mastery of the language in a speaking manner but also writing.

Industry Experience

The language can be quite unique in different fields and industries because of the technical words and terminologies. A translation agency in Singapore may specialise in numerous fields like medical, legal, and business. Thus, a pharmaceutical company should hire a translator that has linguistic expertise in the medical industry.

Culture Awareness

Differences in practices and customers are hard to explain and translate without deep awareness and appreciation of the culture. A culturally immersed translator may be able to provide more context about the practice for better understanding.

Attention To Detail

The language is a complex communication structure to break down. The smallest details like accent, word stresses, intonation, and even a single stroke and symbols in character may be interpreted differently if the translator lacks attention to detail.

Communication is a life skill. We use it in everyday life, from purchasing a granola bar to writing an article like this. It plays a crucial role in all areas of business, that is why it should be paid more importance than it usually gets.

Elite Asia provides translation services for multinational companies, eliminating the language barrier and opening possibilities for business expansion across Asia. Visit Elite Asia today.